Audience
Where we reach collectors.
Collector Nation reaches the same person across five surfaces — a podcast they follow, a newsroom they search, video they watch, an app they keep their collection in, and a store they can walk into.
The surfaces
The Collector Nation Podcast
The flagship show, with a library of more than 100 audio and video episodes and continued production investment. Host integrations reach listeners inside the programme rather than around it.
The newsroom
Daily news, analysis and release coverage at thecollectornation.com — the surface collectors arrive at from search when they are actively looking something up.
Video
Original series, market breakdowns and clips, published to the site and the app.
The app
The signed-in surface: personalised feed, collection tools, packs and commerce. Where intent is strongest because collectors tell us what they are working on.
Collector Station
The flagship store, event floor and content studio in Downtown Easley, SC — where a campaign can meet collectors in person.
What we report on a campaign
Every placement moves through the same recorded lifecycle. These are the four stamps the ad engine writes on each serve — not a forecast.
Recorded against the campaign, placement and surface.
Counted separately from delivery, so reach is never reported as attention.
Attributed to the placement that earned it, not pooled.
For video and audio units, recorded alongside starts.
On audience figures
We would rather publish a number you can interrogate than one that flatters us. Defined audience figures — what is counted, over what window, from which system — are being established as part of the research programme and will be published with their method attached, alongside the studies themselves.
If you need figures for a plan before then, ask and we will share what we can evidence today, and say plainly where a number is directional rather than measured.
Ask for the numbers